👋🏻 Hi I'm Farah, a passionate French Design Director currently based in Paris and Gothenburg.
I like to craft beautiful and highly usable products that engage people emotionally and promote happiness by working closely with brands and startups to make digital experiences that meet real business needs.
🖥 Recent key experiences
September 2018 - January 2020
Design Director at innovatech studio, Inc. (Tokyo)
In charge of the Design direction for innovatech products:
- Creation of web & mobile applications.
- Creation of design guidelines.
- Creation of design systems
- Marketing campaigns, etc..
Creation and revamp of various Apps and Websites for external clients.
Working in an start-up/agile environment
September 2017 – September 2018
Design Director at Senko Group Holdings Co., Ltd (Tokyo)
In charge of the design direction and execution for all alphanote products (mobile, web, campaigns, etc.). Creation and revamp of various Apps and Websites for external clients.
Working in a start-up/agile environment
April 2015 - August 2017
UX/UI Designer at Japan Business Systems, Inc. (Tokyo)
Print & Webdesign creations for the company’s internal and external communication. Design & implementation of intranet websites for SharePoint platform (HTML5/CSS3/jQuery).
Design of mobile applications, logos, visual identities creations, etc.
Since August 2015
Freelance Art Director at Unit Lab (HK)
Web & Print visual identity. Content creation (Newsletters, Flyers, Posters, e-Book, etc).
June 2014 - January 2016
Freelance Art Director for l’Agora Bar & Club (France)
In charge of the branding for the club & bar Agora based in Strasbourg.
🎨 Graphic tools
Long story short
After a first project of stop motion videos for Puma in 2010, I started freelancing as a Visual designer in Paris during my studies and mostly worked on branding projects and interface creation of all kinds for both larger and smaller companies. In 2015 I joined an IT company based in Tokyo as an UI/UX Designer but kept freelancing on various projects on my free time.
In 2020, after working five years in Tokyo for both start-ups and larger structures I decided to come back to Europe and am currently based in Paris and Gothenburg.
Creative and passionate, I’m particular about my pixels. This is why I am looking for perfection in whatever I take on. With a motivated and inquiring mind I like to work with creative teams exchanging ideas and bringing along my know-how. I create visual identities, websites and digital experiences.
I usually find my inspiration in Scandinavian Designs, Art and in small things of every day life. I favor smart and minimalist things. I like to craft delightful, useful, and usable digital experiences showing the best of my customers’s values.
Outside of design, my interests include baking, fashion, entomology, snakes, tattoos and dot illustration.
Logo & Brand Identity
Responsive Web Design
Mobile App Design
Print & Digital Illustration
User Experience Design
Ready to Start a Project?
I’m currently available and always up for new challenges where I can collaborate with people and companies to get their product ideas rolling.